Delete all your ads from the last year. continue. Rip them out of your magazine or newspaper (even better if you’re lucky enough to have proof). Also, rip out competitor ads – use as many as you can. Next, fold the company name, address, and logo. If the company name …
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Small products can be made large with the right advertising. Advertising shows life and products with exaggerations to entice people. The best advertising, like Apple’s “silhouette” campaign for iPod, takes attention without exaggeration of a product. Instead they state facts or reveal an emotional need, making the leap from small …
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