Tag Archives: marketing

Crazy about Packaging

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“Or old handkerchief honey, no difference, okay? It still works,” my husband hisses angrily in my ear as I pick up boxes after boxes of “designer” tissues. Designer fabrics! Ha, can you hear me say that? I can’t believe I actually wrote the designer organization. So yes, for a graphic …

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Co-op Advertising: A Win/Win Proposition

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An easy way for a small business to expand its marketing budget is through collaborative advertising. Cooperative advertising, or sometimes abbreviated as co-operative advertising, is when a manufacturer of goods for use or resale by a service provider reimburses advertisers for some or all of the advertising costs of their …

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Be Imaginative

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What’s the easiest way to end a great ad campaign before it starts? Taking it too seriously is not rocket science. You don’t need a science degree to make or understand advertising. Under no circumstances should you take down an ad because it’s not literal enough. Conversely, if you find …

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Be Courageous

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For such a simple statement, it’s one of the hardest things humans do. It goes back to that damn survival instinct that we all are born with. If an animal draws attention in the wild, it may soon find itself the main course of the larger animal’s next meal. This …

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Branding – do you know who you are?

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There is so much talk about branding, but what exactly is your brand and how can you use it to reach more people and market your product or service? Your brand is the heart of your marketing, the common thread surrounding your products and services. Your trademark is not your …

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AdWords Keyword Research for Beginners

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When you start your first PPC journey, you first need to keep a handful of keywords. Keyword lists thousands of words long should be reserved for more experienced PPC marketers. Ideally, beginners should use around 100 targeted keywords, any fewer may be too cumbersome for you to work with. If …

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Brochure Printing That Works

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A successful business strategy is often defined by a good advertising and marketing plan. Look around. Any business that lacks the right customer approach is almost always doomed. Take a start-up web design company as an example. If owners don’t introduce their business to potential clients by advertising their services …

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Advertise, Advertise, Advertise

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Many people sign up for affiliate programs with the hope of getting rich. When it doesn’t work, the blame it on the company and quit. The key element to making money online is developing a long-term advertising plan. Pick an affiliate program that interests you and commit to the plan …

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Building A Solid Foundation for Your Website

internet, marketing, advertising, free, traffic, ebook, advice Building A Solid Foundation for Your Website - Building A Solid Foundation for Your Website 310x165 - Building A Solid Foundation for Your Website

Developing a “master list” of day-to-day tasks for your website can be daunting and time-consuming. Then you have budget questions like “How much can I afford?” and “Does this really work, or am I wasting my time?” One of the best steps an internet marketer can take is to implement …

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