Tag Archives: advertising

“Or old handkerchief honey, no difference, okay? It still works,” my husband hisses angrily in my ear as I pick up boxes after boxes of “designer” tissues. Designer fabrics! Ha, can you hear me say that? I can’t believe I actually wrote the designer organization. So yes, for a graphic …

An easy way for a small business to expand its marketing budget is through collaborative advertising. Cooperative advertising, or sometimes abbreviated as co-operative advertising, is when a manufacturer of goods for use or resale by a service provider reimburses advertisers for some or all of the advertising costs of their …

Do you know what shit is? Really wishing for something and wanting to be that thing, but absolutely nothing in your attempts. Their shattered dreams, their lost sense of self, is what makes people want to be “employees” of a company as stupid as Amway. Unfortunately, this is my life. …

There are many ways people can make money online. From product sales to advertising. In this article, I will explain the concept of contextual advertising. First, I’ll explain what contextual advertising is. Contextual advertising is the promotion of a product on a website based on what the page displays. For …

Are mailing lists really that important? You can bet it is. Without a mailing list, you’re at the mercy of search engines and their ever-changing regulations. Don’t get me wrong, SEO is critical to your business, but that’s not the end of the story. If you don’t have a mailing …

Outdoor advertising is an inexpensive and effective way to promote a company’s products. Of all the methods, the most in-demand method is billboard advertising, which has proven to be the best-selling strategy of late. According to an analysis by the Outdoor Advertising Association of America, nearly $5.6 billion was spent …

What’s the easiest way to end a great ad campaign before it starts? Taking it too seriously is not rocket science. You don’t need a science degree to make or understand advertising. Under no circumstances should you take down an ad because it’s not literal enough. Conversely, if you find …

For such a simple statement, it’s one of the hardest things humans do. It goes back to that damn survival instinct that we all are born with. If an animal draws attention in the wild, it may soon find itself the main course of the larger animal’s next meal. This …

This is the third article of a three-part series. The first two address marketing challenges of PrescottWeddings.com, a small business, and the third will illustrate their potential pivot to an entirely different web presence strategy. Learn what it means and why “Frequency is king” With the right marketing tactics, you …

With the rise in competition, online advertising agencies are hired to promote business with well-planned promotions. Advertising is an integral part of promotional campaigns, and can be crucial for success. The best strategy for advertising is to coordinate agencies and companies from the start of a campaign. Advertising online reaches …