People love “specials” or exclusive deals just for them. Most buyers of industrial and manufacturing equipment want to be told that they are special.
Through trial and error writing industrial and manufacturing facility classifieds, I have learned to apply this technique to every classified ad and auction description I create.
Most successful online auctions and classified ads rely on an element of exclusivity. First, I almost always use “special offers” that are only available through the channels I’m marketing my gear. It’s important to stress that no outsiders can get involved, and that deals are only available when buyers respond to specific device listings that offer savings or price points.
Staying on the same topic “free” is becoming an overused term on the internet. While offering free shipping, free equipment installation, or free support can be useful techniques for increasing sales, it’s important not to overuse the term. If you decide to offer a “free” offer, it’s important to let your potential buyers know why getting a free service or add-on is so beneficial.
Remember, selling industrial equipment online is no different than selling any other product. Those of us who strive not only to sell the highest quality products but also to understand the buying habits and psychology of consumers will succeed where others have failed.