Even with the growth of online classifieds and the growing popularity of sites like Craigslist, newspaper classifieds remain the preferred method of advertising for many looking to sell unwanted items. This is reflected in the number of print classified ads that appear in newspapers and magazines across the country and around the world every day. These ads may cost more than ads that can be placed on the web, but posting classified ads in newspapers may increase sales opportunities because you are entering a more localized market. It’s unlikely that anyone from across the country or the world will want to buy your second-hand furniture, lawn mower or Kenmore washing machine, so most of the traffic going to your internet ad is useless. However, since most newspapers with classified ads have local circulation, the chances of completing sales through newspapers are greatly increased because the product is readily available. Conversely, if you find a motorcycle for sale online and the seller lives in Florida and you live in California, it will be very difficult to buy that item. Also, with the cost of newspaper advertising falling, many people find it a viable way to promote products they no longer need.
Another reason classified ads are so popular in newspapers is the reach of many large newspapers. For example, newspapers like The Boston Globe have hundreds of thousands of readers in the Boston area and Massachusetts, as well as southern New Hampshire and Vermont. So if you’re selling a product like a car or other high-ticket item, many of these people may be interested in walking the distance to make a purchase. By advertising in the classifieds section of major newspapers, you can reach more potential customers in your local market.
Internet classified ads have some advantages, such as it is easy to post your ad, and in some cases, your Internet classified ads may attract more visitors than newspaper ads. Therefore, it also makes sense to advertise your product on the Internet. By combining your newspaper and internet advertisements, you are sure to reach a large number of potential buyers in local and distant markets.
I highly recommend running two types of classified ads primarily in newspapers. This type of advertising will boost car sales and low-paying jobs. Many newspapers have dedicated sections for these products/services, so advertising these products in newspapers may attract more buyers in the local market. Promotion of high-paying jobs and hard-to-find items like classic cars can resonate well online because people might be willing to travel away from home or buy a unique item for these types of jobs. If you sell smaller items like jewelry, clothing, or books, you can do so through online portals like Ebay, as these products can be shipped to their destination with relative ease without having to find a local buyer.
Finally, you need to determine the best way to promote your products. Newspaper ads should always be considered, as this medium can often get you the customers you’re looking for to close the sale. Depending on the type of items you sell, newspaper classifieds and finding buyers in your area are likely to be the keys to a successful deal.