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Choosing the Best Canvass For Your Flyer Artwork

In addition to your design and layout, the paper you choose can also have a big impact on the success of your flyer printing project as a promotional tool for your business.

Business flyer paper can be made from coated or uncoated material; by weight; and its cost. Here are some characteristics of the different paper options available on the market:

Coated paper
Coated papers are usually glossy or matte. Typically, flyer printers use 80# glossy text material to print flyers and brochures. There is also a digital text stock on the market to choose from based on your flyer print specifications such as 70# and 100#.

Gloss is used to give your flyers a glossy and highly reflective finish. Of course, gloss-coated paper is a popular choice for flyer print layouts, with full-color images and images for an authentic and brilliant look.

Matte, on the other hand, is a coated paper with a matte finish. It is a popular choice for flyer printers that handle heavy content and dense text. Matte coating makes content easy to read.

Uncoated Paper/Uncoated Paper
Generally, offset paper includes uncoated paper that is printed on “size”. This means that the materials used on this offset paper have a smooth surface that retains and preserves colors without absorbing them. However, this material can cause offset flyer images to appear dull or blurry.

Uncoated paper is usually available in a variety of colors, but the most popular is of course white. It is also available in a variety of weights and sizes; in rolls or single sheets; and in boxes or reams. The interesting thing about this paper is that it has long been considered the material of all materials in printers in the printing industry.

Both paper stocks are further divided into (1) text paper and (2) cover paper. The former is the lighter of the two and is usually used for the inner pages of a book or catalog. So compared to the cover, it’s cheaper. Cover material, on the other hand, is heavier and more durable, which is why most printers choose it for the casings of books and catalogs.

Your choice might be heavyweight paper, or you might consider glossy coated paper to give your flyer prints a better look and feel. No matter which paper you choose, remember to consider all your options and decide which one can help you optimize your marketing strategy and business expenses. And don’t forget to ask if your flyer printer can help you choose. They can give you better options that can save you a lot of budget.

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