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Brochure pitching

The purpose of your brochure may vary from company to company. Some are designed to showcase services, while others focus on selling ideas.

Whatever the focus of the brochure, it has to be readable, engaging and functional. Brochures need to grab the audience’s attention and last long enough to provide relevant information.

How do you grab a customer’s attention with just a piece of paper?

You can try to give the audience a silhouette, but that’s not the kind of attention you want, is it?

But seriously, with so many brochures, how do you stand out? The answer is simple. Make sure your brochure is professionally designed, written and printed.

When hiring a freelancer or agency to design your brochure, keep these tips in mind:

Text is the key. Anyone can write copywriting, but only experienced copywriters can write easy-to-read, powerful sentence structures to convey a company’s message. Wouldn’t you rather see a specialist?

Questions to everyone. Regardless of who is writing your copy, make sure the title on the front of the booklet is in the form of a question. This question should lure viewers to open the brochure to learn more.

Focus on the most common problems in your target industry and then connect them directly to the solutions you offer your clients.

Color is important. Align with your corporate colors. This helps maintain the integrity of the overall brand image and strengthens the brand.

Enter the question. Typography should be relevant and thoughtful. Writing is so powerful it can make or break a brochure.

Stay away from typical fonts and try to stand out from other brochures in your field.

Let’s imagine. If you don’t need images to convey information, don’t use them. Often, people tend to use so many images in a brochure that they don’t realize that they confuse their message and make the brochure ineffective.

Images are great, especially when they’re relevant, but they take the reader’s attention away from the copy you’ve spent a lot of time perfecting. So use tasteful images and avoid them as much as possible.

If you try to cut corners with your brochure, you’ll end up spending more money when you have to redesign it. Make sure you get it right the first time, and you’ll get a booklet to help you get the most out of it.

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