Branding - do you know who you are? - ew 660x330 - Branding – do you know who you are?

Branding – do you know who you are?

There is so much talk about branding, but what exactly is your brand and how can you use it to reach more people and market your product or service?

Your brand is the heart of your marketing, the common thread surrounding your products and services.

Your trademark is not your logo or company name unless, of course, you are Microsoft or an online Yellow Pages directory.

In order for people to hire you or buy from you in droves, your brand needs to be clear, engaging, exciting and powerful. In fact, your brand needs to be strong enough to compel your customers to take action while actively expressing you, your business, and your uniqueness.

Once you’re confident in your brand, you’ll also have a tangible and easy way to talk to people about your work. It makes your marketing a lot easier when you know what you’re selling in the first place.

When you create a brand, you create a memorable marketing message that inspires people to take action and puts you ahead of your competitors.
Here are five helpful tips to help you find your brand:

Your Brand Tip 1
Your brand is at the heart of everything you do. What feelings or emotions does your company evoke in you and your customers? Did you know that people make buying decisions based on emotions rather than facts?

Your Brand Tip 2
Think about how you present yourself, not just on your website, but when people see you, talk to you on the phone, or read your emails. Does your marketing always say what you want? Do people get confusing information from you or it’s clear from the start what you’re doing?

Your Brand Tip 3
Think like your potential customers and try to get inside their heads and see your product or service from their point of view. How did they experience what you did, and how did that make them feel?

Your Brand Tip 4
What makes you stand out from the crowd? If you don’t believe it, you need to figure out a way to do it because your brand should be different in some way, it’s not enough to be just like everyone else, it’s better.

Your Brand Tip 5
What are your best skills and do you know your greatest strengths? Choose an impartial person who knows you well to help you decide what your highest qualities are; your brand should be based on your unique strengths and skills.

Ultimately, creating a strong, memorable, compelling, and meaningful brand is critical to successful marketing, and you can do it with a little thought, perhaps from your (unbiased) friends Get a little help.

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