From interactive advertising agencies to any competent online advertising agency to business owners looking to turn their online business into a revenue-generating business, just about everyone has heard of “search engine optimization,” even though they may have half-baked ideas about what it is is what it’s all about.
The old practice was to choose some keywords, put them in the web content (or populate them according to the previous specification), put some meta tags (populate the keywords again), submit the site to the directory, and some links to it Exchange other sites.
But this practice has long since disappeared. It’s not enough to make your website search friendly enough, and neither will search engines or your customers rate it positively.
Classic SEO is no longer enough to build your online presence or brand. With the steady progress of Web 2.0 and the approach of Web 3.0, people, end-users make decisions and convey your information in various forms such as web video, web audio, web discussion, etc., can spread articles and blogs, forums, social networking sites ( SNS) posts, etc.
In these times, SEO is about delivering a marketing message to your target audience, not just making it SE friendly. If you choose the latter or stay in the old SEO way, you will end up destroying or distorting the message using techniques designed to attract search engine bots. That way you can drive away real people who could be potential customers.
8 milestones of success
With Web 2.0, audio and video content has become a very effective way of delivering marketing messages over the Web. but before you as a network
Marketers are jumping on the bandwagon and review the following points to ponder:
(a) These multimedia information should not be too expensive so that even small and medium-sized businesses can afford professional web audio and web video. They are your real source of income.
(b) Remember that website design is about delivering marketing messages effectively and clearly, not just SEO. This is especially important for web design companies that also act as online advertising agencies.
(c) Professional network audio and network video require more than the ability to use cameras. So avoid rushing to work, as professional multimedia storytelling requires a unique combination of creative and technical skills.
(d) ensure that all messages (whether online or offline) mutually confirm that you are the developer of all such messages.
(e) Evaluate business opportunities in a broader marketing sense. Build lasting partnerships by sitting down and studying how different factors complement your message.
(f) Never forget that 87% of Internet users now use the web to research goods and services, and that additional knowledge cannot be obtained anywhere else. So give the visitor something of value. When designing a website or marketing campaign, ask yourself what I get as a user and whether it adds value to my life, career, business, etc.
(g) Spend considerable time analyzing what competitors are doing. If they succeed, you know why, and if they don’t, you know what to avoid.
(h) Take the time to create a beautiful website that is attractive and adds value to your visitors, but it will all be in vain if people are inconvenient to contact your customers. Take the time to create a website that people can use to communicate with customers. Very basic, but equally necessary and often overlooked.
All of this sounds great, but how and who can implement these strategies. Pay attention to what these old marketing horses say. Web or not, the basics of marketing are there, and companies with marketing and advertising experience and offering web development services are best positioned to show you the right and proven way of doing things.
These folks may not be showing off the latest PDA or going out of style in terms of fashion, but they have years of experience running successful campaigns.