The backbone of most businesses when marketing their products and services is the catalog. Of course, its preparation and creation is more than temporary cultivation and learning. If your business is to create a marketable catalog, you must first analyze the merits of your business. You have to write down all the important information, study the table of contents draft over and over, adding new ideas from time to time, removing unnecessary paragraphs or sentences, and coming up with the facts needed to complete the table of contents.
Understanding that the foundation of a good directory is the idea. This idea is the basis of advertising. This is the first requirement for advertising. Nothing can be said without this thought. Remember, the better the idea, the better the proposition and the stronger the ad. Therefore, it is important to study, absorb and think about these ideas seriously. Words are a vehicle for ideas, and if you can conceptualize a great idea, you can also use creative and engaging words.
Ideas can include facts related to the business as well as ideas from outside – ideas that are indirectly related to the business. Ideas come from many sources. You pick up a newspaper and your brain receives one or more ideas. You pick up a book and the author’s ideas affect your thinking. When you come into contact with other people, you instantly vaccinate their minds. So, a mind trained in advertising writing can research a company and choose the best advertising stages and ideas. Therefore, as a business owner who wants to create an effective directory, you should study your readers carefully. In a way, advertising can be defined as the influence of ideas on ideas, so the psychological factor in advertising is the most important.
Now that you have an idea, it’s time to write the table of contents. Your first draft may be satisfactory, your second draft is better but still falls short of your expectations, your third draft is close to perfect, and your fourth and fifth drafts feel ready for the press. At this point, it’s important to stress how important it is to give your catalog a good printer. Remember, a poorly printed catalog is a bad seller – it distorts rather than represents. So, look for a printer that delivers dignified, factual, and impressive prints.
Now that you’ve created your stunning catalog, it’s time to test your ad. This is when you know if your ideas and creativity are working.