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Best Advertising For Small Business

The best ads, whether small businesses or large, are effective ads. If the outcome of the ad is known, the price small business owners pay for the ad won’t be an issue.

If a small business owner could choose to pay $1,000 per month for ads that generate a guaranteed profit of at least $2,000 per month, or $500 per month for ads that generate $750 per month, that’s fine. This savvy small business owner will happily spend $1,000 a month on advertising.

However, small business advertising has no such guarantee. It’s not like buying a refrigerator that keeps your milk and eggs cold. A $1,000 ad can make $8,000 or zero. So what should a small business owner do, especially with a limited budget?

The best answer is to use a small business ad, which only charges the owner if it works. There are several possibilities for this.

The main method is called pay-per-click. This Internet option is available from numerous online retail sites and from hundreds of newspapers across the country and around the world. In short, a small business agrees to pay a publisher or merchant website a fee for each ad that drives consumers to the small business website. The price paid is usually what small business owners bid on. More and more newspapers are offering this option as they struggle to compete online with eBay, Craigslist and other classifieds and marketplace-only sites.

Another option for pay-per-click and low-cost advertising for small businesses looking to focus on local customers is to use regional publications or some of the larger urban newspapers and groups to launch community media sites. These zoned offerings offer more affordable purchases because small business advertisers buy local neighborhoods rather than the entire metropolitan circulation of metropolitan newspapers.

Companies like YourHub (a product of the Denver Post and Rocky Mountain News) license these community media sites to other newspapers in other areas, and they welcome small business ads and discounted prices. They also encourage citizen journalism. Small business owners can publish articles, photos, and local stories, although newspapers will no doubt publish something overly selfish. It’s still a great way for local entrepreneurs to introduce themselves to their neighbors in a friendly, casual and gentle way.

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