So you’re an internet marketer looking to make some real money? Or, you might just be the person who owns the product or service you want to sell and is looking for innovative ways to expose your product to more customers and increase your market share. In any case, you’ve come to the right place to learn about an excellent form of advertising called banner advertising that takes advantage of the wave of the future – the Internet. The Internet makes your marketplace instantly available anywhere in the world where you have a Computer, and you can then ship your product or provide your service. Now, of course, some of the more traditional services like doctors, plumbers, etc. are limited by geography, but with more and more people going online every day, it’s still a great way to advertise in your area.
What do you mean by banner ads? Well, this is an ad placed on a website that has nothing to do with advertising, but preferably one that a lot of people will visit. This is an advertisement, usually housed in some kind of image file, which usually contains typical text and images, as well as animations and sounds, which become popular “hooking” techniques. Ads are usually short and wide or tall and narrow, so they are called banners. If customers want to see more content, they just click on the banner and go to another page, usually a sales page, via an embedded link. If you can buy or download a product online, you can do so from this page. Otherwise, it’s just more attention from advertisers.
Another good question is why hosting sites allow ads to appear on their pages. Well, as with any form of advertising, advertisers pay for time, or in this case, space. Mostly, when it comes to banner ads, deals are made based on the number of clicks that occur within a given time. Typically, the cost per click is 5 to 10 cents.
How do I get my ad to appear on the page? Well, just like other forms of advertising, there are many ways to do this. You can contact the website owner or operator in person and strike a deal, or you can hire an advertising agency to do all of this for you. Most often using the second form, these advertising companies place ads on several different websites, charge a fee and pay the website’s owner or operator.