Did you know that many of your friends don’t know exactly what you do to make money? It happens more often than small businesses want to believe.
Since people love doing business with friends, it’s important to help them understand what you’re doing.
Realize that you need to let your friends and acquaintances know about your small business. They can then be one of your best sources of new customers and market you to others.
You currently have many social and business networks of people you know: from your clubs, leisure activities, school events, religious beliefs, hobby groups, etc.
Your friends and acquaintances know you by the person and character you show them personally. Their friendship is the most important thing to them. Your livelihood is secondary.
So if they (or someone else they know) needs something you sell, you can tell them how to help. Your personal colleagues are valuable assets that move you and your business forward.
Your goal is to be the go-to place when your friends need your services. Instead of the “WIIFM” formula “What’s in it for me?” you want them to ask you “WCYDFM”, “What can you do for me?” In other words, “I can contact you for information on how to solve my problem valuable advice?”
Of course, your friends probably know the type of business you’re in. “He has a garage, she owns a consulting firm, he’s a mortgage broker, she sells real estate,” etc. Sometimes the names of small businesses are ambiguous and require further explanation.
So it can be very productive if you simplify and clarify what you do in a way that your friends can understand. Tell stories with easy-to-understand examples.
You may already have a 10 or 30 second “elevator” speech or two explaining your work. Develop another version suitable for more general use.
Use your own storytelling style when you tell others what you do. Take advantage of spontaneous situations and be sure to use your judgment when inserting information into the conversation.
Make it easy for people to talk about you with others in their circles of friends and acquaintances. How to use the multiplier effect: friends tell friends…who tells friends and so on.
In the quest to find new clients and clients for your small business, why not take advantage of the personal opportunities that lie in front of you every day?
And make sure you know about their store too. It goes both ways!