advertising temptations, advertising small business, advertising idea, advertising profit Advertising Temptations & How Small Businesses Can Handle Them - Advertising Temptations How Small Businesses Can Handle Them 660x330 - Advertising Temptations & How Small Businesses Can Handle Them

Advertising Temptations & How Small Businesses Can Handle Them

New advertising ideas and technologies almost always quickly catch the attention of optimistic small business owners.

When you first hear about something new that you can use or customize, your mind can fly forward, especially when the recommendations are realistic and seem relevant to what you’re doing.

As an example, imagine this advertising salesman standing in your company.
Temptation is staring at your face. “It’s a big deal,” they tell you. Do you agree or disagree?

When evaluating proposals, ask yourself these three real-world questions:

1. Set aside and think. Does your current ad cover the basics already? Is this new lure part of your basic promotion plan, or does it fall into the “next level” category? Remember, you need to lay the foundation first, just like you need to develop a hall before you can decorate it. So make sure you have a good grasp of the basics before going to the next level.

2. Does the new idea or technology represent an independent monetizer? Can new ideas or new technologies fit into your core advertising direction to complement what you’re already doing? Will it help build cumulative ad performance?

3. Can you afford it? Is your advertising budget already tight? Will this method of advertising pay off? Or go bankrupt?

Background: Informed small business owners keep good records of all promotions and advertising. You want to gather enough information to determine what works and what doesn’t. That means learning from experience in the trenches.

Temptation stares at you in the face when you least expect it. The temptation may come from hearing or reading about the good results other people are getting from their ads.

This usually happens when a seller tells you about the “offer” they offer. The temptation comes when you look forward to how awesome it would be if you could achieve similar results. It always sounds so easy.

Is the temptation worth listening to? By answering the three questions above honestly, you’ll know whether it’s time to move on to the next level and succumb to the temptation of the latest promotion.

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