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Advertising on Internet

Consumer are able to answer their questions more easily with the advent of search engines. This makes advertising more efficient and cost-effective.

It has become much easier for businesses to have a website that is unique and personalized. By using this site, they can advertise, interact with and provide information about their specific product or service. They can also use the website to promote any offers or discounts.

There are two different types of Internet advertising: legal and illegal. Legal includes directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal includes spamming with the help of outside programs. The outside programs are adware or spyware. Some spyware is hard to uninstall or remove from your system.

With the increase in technology, special effects are being used to make advertisement more interesting. Advertising designers rely on vivid colors, good layout and lots of imagination to make advertisements look appealing. The designer typically uses Adobe Flash for most contemporary work and can be classified into various categories depending on which technology is used.

Banner ads are often recognized as animations or graphics placed at the top of a website that often require HTML or Eudora coding. They can come in many styles and sizes. One type of banner ad is known as a trick banner ad. This type of ad is usually implemented with an extra functionality such as dialog boxes and buttons to create an illusion they are something else, such as an error message or alert notification.

Pop-unders and pop-ups are advertisements that cover up what you were previously viewing. Pop-ups open in a new window, while pop-unders reopen in another tab or window that’s opened if you minimize the current tab.

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Polite ads don’t get in the way of a website, and instead can download at a low pace.

An ad that enlarges and changes the contents of the page being displayed is known as an expanding ad.

Video ads are an extension of the interstitials, which people had to watch on YouTube before they could continue their video.

Online ads are not only used to promote products and services, but can be used to raise awareness for charities and educational outreach.

 

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