Effective distribution is vital to a business brochure’s success. Using data, AI can create the perfect design and layout of your promotional material without any input from you.
The first step in direct mail usually involves sending out flyers to a significant number of people through the use of a mailing list purchased from outside vendors. Mass mailings are not very efficient and getting more than 1% response is a resounding success.
Second, you could hire people to distribute the brochures in parking lots. This is wasteful because many of the leaflets will probably be thrown away, causing a mess and irritating more people than attracting.
If you want to promote your business, consider getting the newspaper to publish your brochure. There will be very few physical copies of your publication, but chances are it will have the same effect as advertising and it’s cheaper.
Though it is less practical, you can advertise your business through public billboards or posters. It may not be that necessary, but it still could serve as an advertisement for your business in waiting areas or on public transport.
Sixth, dentists and doctors will have a captive audience who might read your blog post. Text that is mainly relevant to their line of work would be suitable.
To find prospects, target trade shows and exhibitions related to your line of business. This could be a good source for finding prospects.
Place your brochure on your website so that prospects can instantly download it after supplying contact information. You can use this contact information to market to them over and over.
A brochure is larger than a business card, but if you subdivide the message into a compact brochure it can be just as effective.
Also, when there is a change in company leadership or new employees, it is helpful to mail out information to all clients who are currently registered with your company. This allows them to see progress and changes the company has made over time.