When I first got into the online advertising business, I was always looking for the magic combination that would propel my site into the top search engine rankings, make me the first choice for those who wanted to buy my product, and myself would make I became beyond my wildest dreams!
Having been successful in my career for so long, looking back on the past, I can still shake my head with that thought in mind.
If you’re reading this and have gotten this far, you’re probably looking for the magic answer yourself. You’ve probably read dozens or hundreds of these articles on pay-per-click advertising, maximizing ROI, keyword stuffing, black hat SEO strategies, text link banner exchanges, and more.
Well, I’m here to tell you that I have the only answer and I’m sharing it with the world!
The truth is, there is no magic secret to online advertising. There is no way to generate as much revenue/awareness for every imaginable website or business – it’s all about trial and error, time and talent.
I know, this is a weak answer. It would be even cooler if I told you that buying small classifieds in your local newspaper is the key to success and wealth. Excuse. For the few who have traveled this road and are beginning to understand it, you will hear a touch of truth in my words. The sooner you stop looking for quick fixes to keep your information intact, the better.
For what it’s worth, these are my thoughts.
1) The internet has only been around for a few years, and has undergone many huge changes during that time. Remember back in 1995, when everyone first found a cool little animated envelope .gif and you clicked it to email them? Where were your online bill payments, instant messaging, and dynamically generated page content back then? After just a few years, you can see how far we have come and use that to measure how far we can go.
The point is, like other forms of media, the Internet is a fast-moving monster. What works for online advertisers today may not work at all in a few months. Because of this, the best advertisers are constantly researching and developing their own unique marketing strategies. The trick is to find what works for you and make sure you revisit it from time to time so you can adjust it as the market changes.
2) You have to spend money to make money. It’s a tiring line, but it’s because everyone says it. Don’t be afraid to add fuel to your ad’s fire and take it to another level. Try investing fifty, ten or fifty thousand dollars in advertising (note I said investment, not spending). If it’s not your first time jumping out the window, you can walk away with a big smile and a little pocket money!
The hard part about investing a lot of money is thinking about it. If you already have $50,000 in advertising and are looking for a spot, give me a call. If you’re not so lucky, check out the Small Business Administration for ideas on getting a small business loan.
If you don’t want to go beyond your PO box, check out some of the credit checks your bank has been sending you in the mail. Many use their fairly cheap rates to fund projects.
3) Demonstration is key. You will find that good writing skills and good marketing go hand in hand. When you improve in one area, the other will inevitably follow. Knowing how to write, and how to write well, gives you a huge advantage over most people vying for your client’s attention. I don’t know about you, but I get a lot of spam trying to sell me their “good, cheap, A+ #1 $$$ rolex watches, discount viagra, H0t s1utz, etc”.
Needless to say I’ve never bought anything from them and most likely neither have you. If so, please message me and let me know how it goes. I’ve always wondered how many of them were scams.
The emails and newsletters I buy come from GoDaddy, buy.com, Google, and various other professional companies that take a few minutes to earn my trust with good punctuation, grammar, and high-quality content.
If you don’t have a talent for writing (and you know who you are), you have two options:
Getting better is easier said than done. Like most things, writing is one part talent and nine parts effort. Take a class, suggest a peer editor, or send it to me for review (first 10,000 submissions only).
Or hire someone else to do it – that way you have more time at the helm. I like this option not only because it saves me time, but because the job is usually better than anything I can do. This article is a good example. I provide a detailed outline, some good anecdotes, and the strategies above, and the rest is written by danifer.com’s copywriters. I agree with them to write this article for $149 and we share the joint copyright. Not bad for half an hour of work.
If you can’t afford to hire a professional, be polite to yourself and your audience by simply re-reading your work, spell-checking, and having your wife/husband/boyfriend/colleague think about it. You’d be surprised how many things you can’t see get the attention of new people.
OK This is what I have now. Stay tuned to howtoadvertise.net for more advice on getting started with online advertising. But, remember, how far you can go is up to you. There is no substitute for your own work and effort to succeed in this business.