An advertising agency or advertising agency is a business or service dedicated to planning, executing and creating advertisements for clients. These agencies are independent of the client and offer their skills and perspective to sell the client’s service or product.
Advertising agencies can also manage brand strategy, marketing and promotions for their clients.
It is important for advertising agencies to realize that their efforts can increase sales. In reality, advertising agencies are minds working on the other side of the internet to increase sales. For those who work in advertising agencies, it is important to understand the psychology of buyers.
Anyone working in an advertising agency should understand the various thought processes in the minds of readers or viewers (potential buyers). This will definitely help you build your business better.
There are many theories that explain the process that buyers think of when they buy something.
This process is different and continuous for each buyer.
One of the most popular features that ad agencies are after is AIDA.
AIDA is an acronym that stands for:
I – interested
D – desire
A – Action
The AIDA model states that advertising agencies should know how to capture the interest of customers by presenting their interests, strengths and characteristics to capture the attention of buyers. Interest follows desire. The job of an advertising agency is to generate a buyer’s desire to buy a specific product. All three steps of the AIDA policy can help you inspire action to buy your product. AIDA theory guides and guides you to build a better advertising business. Big B in advertising has followed AIDA with a good campaign.
Another model called DAGMAR is now becoming more popular and comprehensive than AIDA. DAGMAR steps are more explicit and easier to use.
The term DAGMAR is an acronym for defining advertising goals for measured advertising results. According to DAGMAR, sales must take a prospect through four stages:
Suppose you have a service or product that your customers don’t know anything about.
Since your customers are unfamiliar with the product, the first step is to make them aware of your product by promoting it on relevant websites.
Understanding is the second step in DAGMAR. Try to find the answers to the following questions.
a) What is your product about?
b) What are the potential features and benefits of the product?
c) What do your customers get from your product? how?
The answers to all these questions will help you attract potential customers.
The next step is persuasion, which is very important. Convince customers by showing them the benefits of your product. Once persuaded, your next step begins, which is H. Act outside of your control. You have to rely on customers. However, your past actions will be very important.
If you can convince that the client ad answered him satisfactorily, you are definitely the winner of the day.