For the average advertiser, outdoor advertising is worth considering. Outdoor advertising is considered the oldest form of advertising. In the late 19th century, attaching banknotes to wooden signs led to the birth of the term billboard. Today’s outdoor advertising includes not only billboards, but also car maps in public transportation, displays at airports, ski resorts and sports fields, and in-store displays.
Imagine the following scenario: You’re on your way to the office and, without even checking the morning paper, discovers that your favorite neighborhood boutique is opening. Or when you’re on your way home from get off work and you find a big company you’d like to work for is hiring — you don’t even have to turn on your radio to find out. How did all this happen? through outdoor advertising.
Outdoor advertising is very powerful and effective. It has the ability to target consumers quickly and accurately. Likewise, it can create a strong visual impact, adding continuity and recognition, making your overall marketing campaign more effective. According to research, more and more consumers are spending more time than ever driving or driving and walking in cities. This means customers are more exposed to outdoor advertising than ever before. Therefore, using outdoor advertising can greatly increase your chances of attracting more customers.
Designing and creating an outdoor sign is like creating a visual story. The expression of an idea can surprise the audience with words or inspire with pictures. Humor is a powerful design choice for outdoor advertising. The very nature of outdoor advertising requires a clear message, a strong brand identity and quick impact. Outdoor advertising shares many communication characteristics with other media, but it is the differences that really determine which design elements are effective for advertising.
So what can outdoor advertising do that traditional advertising can’t? Outdoor advertising has a better advantage in regional or national display. Outdoor advertising can reinforce the main message conveyed by radio or in print. Additionally, outdoor advertising requires little active processing as consumers receive their messages when they are inactive. Commuters often sit idle in their cars when external information is present, so their emotions are underestimated. This is a great opportunity for advertisers as beautiful outdoor designs attract attention when commuters are deprived of other creative incentives.
So keep in mind that impressive advertising is essential to the long-term success of any brand, because advertising works best when individual consumers understand that a product or service is a good option for them.