Karen Saunders Shares 10 Brilliant Ideas for Amazing Flyers
With the ‘pop’ technique, you can make your flyer stand out in the crowd. Here are some tricks to make your flyers more eye-catching – professional layout, striking typography, and thoughtful use of color
Learn how to make your flyer standout
Titles for blog posts should be enticing and any words that convey a sense of urgency, intrigue or mystery will increase the odds the post will resonate with readers.
How to include high contrast graphics for your flyer in order to capture a reader’s attention and make them come closer to read more
One stunning photo or illustration will have a greater impact than many smaller photos. A large image grabs attention, creates a mood, and supports your story. This image is your “focal point” and will draw your readers in. You can purchase inexpensive but quality stock images on the Internet. Download individual images from the CD or purchase a CD with hundreds of images.
3. Focus on the benefits of your product or service
When writing your blog posts, try to hold an empathic attitude. Be sure to be brief when writing. Avoid using words like “us” and “our.” You can use simple, powerful words as well as lists of things or steps.
3. Use customer testimonials and case studies
Add a testimonial from a satisfied customer to prove the efficacy of your product.
5. Use boxes, borders and areas of contrasting colors on your advertisements
Use white space to make certain elements stand out and to make the flyer more readable.
It’s best to highlight words in titles to make them more visible but avoid using all caps for the same reason.
You Don’t Want Your Flyer to be too Complicated
Make your blog post design simple with two typefaces and align items to a grid. Your page layout program will provide non-printing guidelines, which you can use to line up items on your document. Be aware of printing margins. If it fits in the margins, add 1/2″ for bleeds, or if it spans past the margins, use 1/8.”
10 Easy Ways to Create a Successful Flyer
Have someone else proofread your work. You can also check to make sure all your contact information and phone numbers are correct. Make sure the website on the flyer is up to date, too.
10 9 ways to make your flyer stand out in the crowd
To create a 4-color poster, use bright-colored or unique paper and print with black ink. Use shades of grey to provide tones and a contrasting background area.
12. Deals of the day
Include an offer promotion on the last quarter of your flyer. Be sure to list the deadline and limitations of this offer. Include payment clauses and filling area for credit card information or mailing address if it is a mail-in coupon.
There are many proven techniques that can be used to maximize marketing efforts. You don’t have to reinvent the wheel when making your flyer